An introduction to

The Written Word

Services
Communication
Evaluation
Expression
Presentation

'The Written Word' provides a selection of effective Products and Services that is designed to establish influence and success by assisting its Clients to communicate effectively in Marketing and Management.

These Products and Services, which address the commercial and personal objectives for a broad range of concerns in both the ‘professional’ and ‘private’ sectors, include but are not limited to the following:

  • Marketing and Sales Strategies
  • Business Review and Recommendation Services
  • Promotional and Corporate Literature
  • A Customer Services Evaluation Product: i.e. The ‘R.E.D.A.P.’ System
  • A Dispute Correspondence Service
The Written Word is a wholly-owned subsidiary
of The Effective Communication Group of Companies.
Communication,
Evaluation,
Expression,
& Presentation.

Communication

Marketing and Sales Strategies

The professional disciplines of marketing and sales represent the arteries within which to progress and succeed in the commercial world of the 21st Century. Creative and innovative strategies that are designed to appeal to the existing and ‘target’ customer markets throughout the three years that lie ahead are an essential ingredient of any Business Plan.

The Written Word has created successful Marketing and Sales Strategies for a number of clients and these have taken into consideration the activities of competitors and the existing and future market trends for each respective industry sector. Having implemented these Strategies, each client has managed to structure a professional approach to addressing the demanding challenges that confront all businesses each year.

Corporate Brochures

Corporate image and identity are crucial features in any Corporate Communications Strategy. In a world in which the political sector is dominated by ‘spin doctors’ and the commercial sector is often ‘public relations driven’, it is imperative that organisations present themselves in a professional, comprehensive and comprehendible manner.

The Written Word specialises in creating attractive corporate brochures / leaflets that highlight the services and / or products that a company / organisation provide with clarity, precision and appeal. Before a company is able to conduct business, it needs to attract business and The Written Word is able to achieve this objective for each client by whom it is commissioned, through its professional corporate brochure / leaflet service.

Corporate / Commercial Reports

Communicating with internal customers is of equal importance to the liaison that is established with external customers. To ensure that an organisation proceeds forward as a professional, cohesive and unified concern, the communication process to staff, shareholders and other interested parties, needs to be professional, concise and motivational.

The Written Word is able to prepare Corporate / Commercial Reports, including Newsletters and Memoranda, that are designed to embrace and extend the corporate view, disclose information and maintain morale.

Advertisements

Advertising is an integral element of any Marketing and Sales Strategy.  The copy deployed and the design created need to capture the interest of an organisation’s existing and potential customer-base and it clearly needs to complement the established corporate image and identity.

The Written Word has rejuvenated lacklustre Marketing and Sales Strategies and supported specific sales promotions with ‘eye-catching’ advertisements that contain influential headlines and inspirational copy.

Directional & Informational Signage Text & Design

In any business environment, the significance of both the internal and external signage network cannot be underestimated. For clients, customers, visitors and members of staff, the effectiveness, appeal and general clarity of any signage network is of paramount importance, since each of these factors cast an immediate and durable impression on all who associate themselves with the commercial operation.

Effective signage can satisfy numerous criteria / functions. A selection of these are listed below:

  • Directional
  • Informational
  • Educational

The Written Word has created successful signage schemes for a number of clients and numerous companies have had their confusing, discoloured and dilapidated signs transformed into attractive statements of professionalism that provide a welcoming, informed and attractive ambiance for all.

Proofreading & Copy Editing

In the current and very competitive commercial world, the accuracy and correctness of the written word is a crucial element in determining the appeal of any item of correspondence, document or brochure.

The Written Word provides a professional proofreading and copy editing service that is able to establish the accuracy and subsequent effectiveness of any written item.

Invitation Announcements

Invitations to significant functions such as weddings and anniversaries require formal use of the English Language.

The Written Word will structure the announcement into effective and attractive copy.

Evaluation

Customer Services Audits - The R.E.D.A.P. System - An Introduction

In the extremely competitive global business environment of the 21st Century, the one feature that is often able to distinguish between successful and unsuccessful companies / organisations and indeed account for this distinction is the standard of the prevailing Customer Services Provision.

In recognition of this fact, The Written Word has created a revolutionary and innovative Audit / Appraisal System that is able to quantify every staff member’s contribution to the provision of Customer Services Excellence. Entitled The R.E.D.A.P. System, it enables companies to establish the foundation that will deliver Customer Services Excellence, consistently. Throughout those industries in which price and product range are quite similar, the standard of Customer Services Provision is of paramount importance and The R.E.D.A.P. System will highlight the prevailing weaknesses and establish the standard with which the company / organisation can progress and succeed.

Business Review and Recommendation Documents

In a commercial world that is changing at an unprecedented pace, many companies are pausing momentarily to review their business strategies and cast new thoughts on the most progressive ‘way forward’.

The Written Word has assisted numerous companies by reviewing the prevailing commercial strategies and corporate structures, considering the options for future progression and producing a Business Recommendation Document for implementation.

Business ‘Troubleshooting’ Services / Assessments

In a commercial world that is changing at an unprecedented pace, many companies are pausing momentarily to review their business strategies and cast new thoughts on the most progressive ‘way forward’.

The Written Word has assisted numerous companies by reviewing the prevailing commercial strategies and corporate structures, considering the options for future progression and producing a Business Recommendation Document for implementation.

Customer Services Audits - The R.E.D.A.P. System - Its Application

The revolutionary aspect of this particular system is that it provides a framework within which contributions to the provision of Customer Services excellence are not only considered but also quantified. In essence, the Audit provides companies with invaluable information that can be utilised to generate ultimate commercial gain and advancement. For example, it can assist in the process of improving Customer Services performance standards by providing the base data for an effective Motivational Staff Appraisal Programme. Therefore, the information generated could exist as an invaluable resource within a Human Resources context. The following breakdown provides a summary of the Human Resources functions to which the system can be applied:  

  • the basis for awarding bonus payments within motivational incentive programmes;
  • structuring training programmes;
  • casting judgement within performance management / assessment reviews

Each element within the System enshrines some of the fundamental principles upon which successful businesses thrive. For example:

  • constructive dialogue and opinion exchange with each member of staff;  
  • communication
  • empowerment and devolved responsibility

Expression

Copywriting

In the extremely competitive global business environment of the 21st Century, the one feature that is often able to distinguish between successful and unsuccessful companies / organisations and indeed account for this distinction is the standard of the prevailing Customer Services Provision.

In recognition of this fact, The Written Word has created a revolutionary and innovative Audit / Appraisal System that is able to quantify every staff member’s contribution to the provision of Customer Services Excellence. Entitled The R.E.D.A.P. System, it enables companies to establish the foundation that will deliver Customer Services Excellence, consistently. Throughout those industries in which price and product range are quite similar, the standard of Customer Services Provision is of paramount importance and The R.E.D.A.P. System will highlight the prevailing weaknesses and establish the standard with which the company / organisation can progress and succeed.

Articles

In a commercial world that is changing at an unprecedented pace, many companies are pausing momentarily to review their business strategies and cast new thoughts on the most progressive ‘way forward’.

The Written Word has assisted numerous companies by reviewing the prevailing commercial strategies and corporate structures, considering the options for future progression and producing a Business Recommendation Document for implementation.

Correspondence

In a commercial world that is changing at an unprecedented pace, many companies are pausing momentarily to review their business strategies and cast new thoughts on the most progressive ‘way forward’.

The Written Word has assisted numerous companies by reviewing the prevailing commercial strategies and corporate structures, considering the options for future progression and producing a Business Recommendation Document for implementation.

Will-Writing

The revolutionary aspect of this particular system is that it provides a framework within which contributions to the provision of Customer Services excellence are not only considered but also quantified. In essence, the Audit provides companies with invaluable information that can be utilised to generate ultimate commercial gain and advancement. For example, it can assist in the process of improving Customer Services performance standards by providing the base data for an effective Motivational Staff Appraisal Programme. Therefore, the information generated could exist as an invaluable resource within a Human Resources context. The following breakdown provides a summary of the Human Resources functions to which the system can be applied:  

  • the basis for awarding bonus payments within motivational incentive programmes;
  • structuring training programmes;
  • casting judgement within performance management / assessment reviews

Each element within the System enshrines some of the fundamental principles upon which successful businesses thrive. For example:

  • constructive dialogue and opinion exchange with each member of staff;  
  • communication
  • empowerment and devolved responsibility

Personal Inscriptions

In a commercial world that is changing at an unprecedented pace, many companies are pausing momentarily to review their business strategies and cast new thoughts on the most progressive ‘way forward’.

The Written Word has assisted numerous companies by reviewing the prevailing commercial strategies and corporate structures, considering the options for future progression and producing a Business Recommendation Document for implementation.

Invitation Announcements

The revolutionary aspect of this particular system is that it provides a framework within which contributions to the provision of Customer Services excellence are not only considered but also quantified. In essence, the Audit provides companies with invaluable information that can be utilised to generate ultimate commercial gain and advancement. For example, it can assist in the process of improving Customer Services performance standards by providing the base data for an effective Motivational Staff Appraisal Programme. Therefore, the information generated could exist as an invaluable resource within a Human Resources context. The following breakdown provides a summary of the Human Resources functions to which the system can be applied:  

  • the basis for awarding bonus payments within motivational incentive programmes;
  • structuring training programmes;
  • casting judgement within performance management / assessment reviews

Each element within the System enshrines some of the fundamental principles upon which successful businesses thrive. For example:

  • constructive dialogue and opinion exchange with each member of staff;  
  • communication
  • empowerment and devolved responsibility

Presentation

Curriculum Vitae

An effective and appealing Curriculum Vitae is an essential ingredient in responding to a job application and securing an invitation to attend an interview. The Written Word provides a Curriculum Vitae preparation service and enjoys an excellent record of ensuring that candidates responding to recruitment advertisements are invited to attend an interview as a direct result of generating immense interest in their candidature from the submission of an appealing Curriculum Vitae.

Portfolios

When registering an interest in any commercial opportunity, one is often required to submit a Portfolio of Achievement to highlight examples of success that have been attained in one's career / profession to date. The Written Word provides a Portfolio Preparation Service to highlight a record of professional achievements in a most appealing manner.

Conference Presentations

Computer-generated presentations to fellow delegates at conferences and meetings, provide an effective means of broadcasting information to a captive audience.  

The Written Word provides an excellent service in which computer-generated presentations can be prepared and if necessary - executed.

Contract Tender Submissions

The process of preparing ffective Contract Tender Submissions is a very competitive one, in which ultimate success is based on a number of factors, including the necessity to 'stand out from the crowd' !! The effective use of the written language is an essential skill to possess if one is to attract the necessary attention.

The Written Word is able to prepare successful Contract Tender Submissions across a variety of industrial sectors and enjoys an impressive 'track-record' of success.